PastPaths.
PastPaths is a history travel app planner. With 4 key features, it allows users to plan their next trip seamlessly.
Market research was conducted to get a better understanding of current travel trends.
Market Research.
70% of Gen Z travelers look for “new places” that their friends and family have not traveled to
Users need a history travel app that is personalized and informative
Based on market research, initial wireframes were created to understand the user’s core needs. The frames were divided into four main features; Explore, Maps, Podcast, and Itinerary.
Initial Concepts.
User Testing.
User testing was conducted with the initial prototype to gain key insight into potential opportunities.
Improve navigation between pages
Intuitive button layout/design
Recommendations & Categories
Key Features:
Find Inspiration.
Find destinations
Personalize your results
Find attractions along the way
Find new places to visit
Explore past eras
See where others have gone
Seamlessly Navigate.
Relive Stories.
Listen to history-related podcasts
Immerse yourself in
the past
Create custom travel itineraries
Share with friends & family
Organize your journey
Plan Like a Pro.
Prominent Pictures - Mobile app design requires larger photos because the screen size is smaller
Intuitive Button Layout - A well designed UI should be easy to navigate for all users
Find the Root Cause - If a user seems unsure or confused, follow up with questions in order to find the reason
